It was the fall of 2021. A new team had just formed, and the backend infrastructure serving the entire company was already live. Over 180 companies had been migrated, and 17,500 employees each had their own digital workspace.
That's when I joined — to give all that data a voice and an aesthetic. At the time, HR teams were buried in complex onboarding workflows, and employees struggled to understand their own status and processes. The system worked, but the experience lacked clarity and direction.
As lead designer, my task was to define why this app should exist — how it could reduce complexity for HR, empower employees, and turn a dense backend into something intuitive. From there, it was about partnering with engineering to bring it to life.
I'm proud of how we handled the complexity. What started as an internal tool evolved into a standalone product that went to market.
With 2.2 million customers across 28 countries, Visma is focused on future-proofing businesses at scale.
Through research and questionnaires, we identified several areas that were unnecessarily complex to manage online — workflows that required clarity, structure, and thoughtful attention.
Together with the tech team, I helped design a new experience that made navigating, managing, and planning corporate tasks simpler and more visual. The goal was to translate operational complexity into an interface that felt structured, intuitive, and scalable across markets.