Hi there!
I'm Cătălin Șandru, Senior Product Designer with 15+ years scaling B2B platforms.
Summary
Senior Product Designer with 15+ years of experience designing and scaling B2B platforms across fintech and enterprise environments.
I specialize in simplifying complex systems, improving product adoption, and aligning business goals with user experience. My work spans the full product lifecycle — from discovery and strategy to delivery and optimization — partnering closely with product, engineering, and commercial teams.
Experience
Lead design direction for a multi-market B2B procurement platform, focusing on simplifying complex agreement flows, improving onboarding and activation, and aligning product, business, and engineering teams around key initiatives.
- Designed end-to-end user experiences for B2B procurement platforms
- Conducted usability testing and iterative improvements to reduce friction and improve efficiency
- Collaborated closely with engineering to ensure high-quality implementation
Designed interfaces and experiences for high-traffic digital platforms, improving usability and consistency while delivering rapid solutions in fast-paced environments.
- Designed the mobile banking app and user flows
- Improved usability of internal and customer-facing applications
- Collaborated with product, business, and engineering teams to translate requirements into UX solutions
- Managed product roadmap and requirements for digital banking initiatives
- Translated business and customer needs into actionable product specifications
- Coordinated cross-functional teams across product, tech, and commercial
I help B2B teams simplify complexity and build products that drive adoption, retention, and growth.
Product Design
- User Research & Testing
- UX Architecture
- Interaction Design
- Prototyping
- Design Systems
- Usability Testing
Product Strategy
- Product Discovery
- Onboarding & Activation
- Conversion Optimization
- Stakeholder Alignment
- Workshop Facilitation
- B2B Platform Design